I want that Jacket!

Why do all the cutest clothes have to be so expensive?! It is very insane how this economy works. This jacket probably only cost 1/3 of that price to make, but retailers mark-up the jacket price to make it into a select target market's wardrobe. I believe the pricing in the retail industry is ridiculous. Sure the economy sucks, but shouldn't that mean we should drop the prices to give the people of the world a chance to make their wardrobes fashion forward? Think about us poor college students who can't even afford dinner, but want to look good for that next interview. C'mon retailers! Do we have to all shop vintage now in order to look good? Of course, I love bargain shopping, but settling for less than the jacket I want is not okay.